ROOFING MARKETING

Roofing Marketing Agency That Books More Inspections

Roofing jobs are big, and homeowners compare. JobFlow gets you found first, answers every storm call, and follows up on every estimate until it's decided.

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One roofing company per territory · We report booked jobs, not clicks

Roofing crew completing a roof replacement, roofing marketing agency

Ottomatic is a roofing marketing agency that runs your local SEO, Google Ads and Local Services Ads, website and 24/7 AI call answering as one system called JobFlow. We focus on booked inspections and closed estimates, and we work with one roofing company per territory. JobFlow starts at $2,497 a month.

Where Roofing Marketing Breaks Down

Storm calls arrive together

After a storm, crews can be inspecting damage while the next call rings. An unanswered inquiry can leave the homeowner searching again, even while your team has room for another inspection.

Replacement estimates sit untouched

Homeowners compare bids while your crew moves to the next roof. Without a follow-up, a replacement estimate has no clear next step and can sit until the customer chooses someone else.

Leads without a source

A busy phone does not explain which channel produced the work. Your report needs to connect inspections and booked jobs to their source so you can judge the plan.

How JobFlow Works for Roofing Companies

01
Get found
After the hailstorm, 'roof inspection near me' shows you first.
02
Get answered
Otto books inspections all weekend.
03
Get booked
Inspections fill Monday and Tuesday.
04
Get them back
Estimate follow-ups go out at 1, 3 and 7 days, and a review request after the install. See estimate follow-up.

This is an example inspection journey. A storm inquiry still depends on real search visibility, an available inspection slot and your company’s booking policy. The diagram does not promise a search position, appointment or completion date.

What's Included

roofing SEO

Build visibility for inspections, roof repairs and replacement searches in your service area.

Google Ads + LSA management

Manage search ads and Local Services Ads around storm demand and agreed coverage.

Website work

Explain inspections, repairs and replacements on clear pages with a booking path.

roofing answering service

Answer calls 24/7 and move inspection requests into the approved calendar.

Follow-up and reviews

Follow up on replacement estimates and request reviews after completed installs.

Roofing Lead Generation Without Shared Leads

Own the path to your next inspection

Build your own profile, website and ads instead of relying on purchased inquiries. Calls go to your number, and we do not share those leads with another roofer. Marketing for roofers should keep the booking and follow-up connected to the source.

Prepare for storm demand

Storm-season ad budgets can respond to demand while local search work is built ahead of time. Google Ads and LSA management are included in JobFlow, with ad spend separate. Otto answers the calls you route to it, including weekends, and follows your inspection and urgent-leak rules.

Keep Roofing Estimates Moving While Homeowners Compare

A homeowner may compare two to four bids before choosing a replacement crew. That makes the next conversation important: did they receive the quote, do they have questions, and what happens next?

Automated texts and emails follow up on estimates using the schedule you approve. The example below uses days 1, 3 and 7; your business rules determine the actual timing and when a person takes over.

Read the estimate follow-up guide for messages and consent checks. Roofing advertising starts the conversation; a roofer marketing agency should also account for what happens after the inspection.

We Report Booked Jobs, Not Clicks

An inspection request is a useful step, but it is not a sold roof. The report connects sources with booked jobs so you can review which campaigns produce the inquiries, inspections and work your roofing company wants.

The dashboard records posts, pages, FAQs, review replies and videos as they are completed, with timestamps. Review that activity alongside your inspection and booked-job reporting; a published roofing page alone does not show whether an inquiry became work.

Use the existing dashboard snapshot to see how work is recorded. The linked garage door client case study supplies its own dates and measurements; the feed is not a claim about roofing leads or inspection volume.

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Completed ActionsCLIENT FEED

Published a post to Arizona Premium Water's Google Business Profile

23 hours ago

FAQs generated for Arizona Premium Water

23 hours ago

Published a post to Arizona Premium Water's Facebook

23 hours ago

Published a post to Arizona Premium Water's Instagram

2 days ago

Published a post to Arizona Premium Water's Google Business Profile

3 days ago

Published a post to Arizona Premium Water's Facebook

5 days ago

Drafted review reply for Arizona Premium Water

11 days ago

Created video for Arizona Premium Water

12 days ago

Published a post to Arizona Premium Water's Instagram

12 days ago

Real activity feed from a live client dashboard.

Existing client-feed snapshot; relative activity ages are shown as captured.

What It Costs

A roofer buying SEO ($1,597), Otto ($697) and Google Ads/LSA management ($997) separately pays $3,291/month. JobFlow Local brings that system to $2,497/month, a $794 monthly saving, with website work, booking and follow-up connected to inspection inquiries.

JobFlow Local: $2,497/month for one primary city with lower competition.

JobFlow Metro: $3,497/month for one highly competitive city or two to three nearby cities.

JobFlow Multi-Market: $5,497/month for a larger metro or several agreed cities.

Choose coverage around the cities where you accept roofing jobs and the competition there. Ad spend is extra, paid directly to the platforms. Setup is waived with a six-month commitment; the month-to-month option carries a separately quoted setup fee.

See full JobFlow packages and compare the coverage before you choose.

From a Home Service Owner

“Summer gets so busy we could barely keep up with the phones. We'd send out estimates and never have time to follow up. Shaun gave us a strategy using Otto's AI and automation, and now the follow-up just happens. We're closing jobs we used to let slip, and my guys can stay focused on the work in front of them.”
Tony S., HVAC

Your Trade. Your Territory.

We work with one roofing company per territory. We will not work with a competitor in your trade inside your agreed area.

Define where your crews will inspect and replace roofs before choosing coverage. Depending on the area, the territory is a city or ZIP codes. Availability and boundaries are confirmed before signup, rather than inferred from a storm’s reach.

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Questions About Your Roofing Marketing Agency

What does roofing marketing cost?

JobFlow Local starts at $2,497/month. Metro is $3,497/month and Multi-Market is $5,497/month, based on agreed coverage and competition. Ad spend is separate; a six-month commitment waives setup, while month-to-month has a quoted setup fee.

Can you help after storms?

Google Ads and Local Services Ads can support immediate visibility while SEO is built ahead of time. We coordinate the campaigns with answering and inspection-booking rules, without promising a ranking position or timeline.

How do you follow up on roofing estimates?

Automated texts and emails keep the conversation moving after the inspection. We configure the timing, messages and human handoff around your process. See the estimate follow-up guide for examples and consent checks.

Do you work with another roofer in my area?

No. We work with one roofing company per territory. Availability and city or ZIP-code boundaries are confirmed before signup.

How do you report results?

Your report shows booked jobs and where they came from, including the channels producing inquiries and inspections. The live dashboard also logs completed work with timestamps, so you can check activity alongside results.